ADIDAS Group – worldwid sport essentials campagne
FYFF staged the adidas Sports Essentials at the point of sale . The brand with the three stripes is focused on this active apparel to the essentials and engage in the wardrobe drwaers for basics such as shirt , hoodie or short . So clearly the orientation of the Sports Essentials - so clear is also the POS campaign : clean lines , clear words and a clear message. FYFF supervised the campaign from idea to implementation : Conception and design of the visual identity , shoot with photographer Thomas Bönig , creation and design of POS materials and collaterals included copywriting for the entire project .
CREDITS
Client: Adidas Group
Art Direction: FYFF AG
Photography: Thomas Bönig
www.fyff.net
Thanks for watching and your appreciation.
Client: Adidas Group
Art Direction: FYFF AG
Photography: Thomas Bönig
www.fyff.net
Thanks for watching and your appreciation.